Open up a magazine or turn on your television, and you see the iPad everywhere. Whether it be television commercials on major networks in primetime, or a full page ad in Sports Illustrated, Apple has the iPad in your face. With this omnipresent status, many companies are looking to capitalize off the iPad’s popularity to bring themselves more business. Where is this happening, and why?
Traffic is a huge part of any business. The more customers that come your way, the higher probability you have of becoming successful. For this reason corporations hire marketing firms, have in-house marketing teams, and other tools at their disposal to increase traffic. Promotions are one excellent way to achieve traffic. By building off another product’s reputation, one can add extra incentives for customers to use their service or buy their product.
Take the online merchant known as Paypal, for example. Pretty much any person who has done a transaction online knows about Paypal. It is one of the most preferred methods for safe online transactions, and has been around for a good bit. Paypal doesn’t necessarily need a ton of help in getting their name out to the public, but they are still running promotions to do so. If you visit the Paypal.com homepage, you will see a promotional ad that says you can win either $1,000 or an iPad if you sign up with the company to send money. They are offering iPads to five different new customers each week while the promotion runs. Essentially, they are playing off the iPad’s popularity and freshness with the hopes that it will be that extra push to get people to sign up for their service. A person who may have been on the fence about using Paypal, but who really wants an iPad, may decide that they will finally sign up not only to use the service and all it has to offer, but also with the chance that they could win the iPad they always wanted.
Another example of a company using the iPad as a promotional tool is Fox 29 news, based in South Florida. This news station, one of the largest in the area, has been running ads on their television station stating how viewers could win an iPad. What do they have to do to win one? They have to watch the channel’s 10 p.m. news and wait for the cue to call in. The lucky caller who is in the right place at the right time will then win the iPad. By giving this incentive, the station can gain some viewers, as those hoping to win the iPad prize will have to view the news in order to do so. In turn, this increases the channel’s ratings.
Those were just a couple of examples of how many are using the iPad’s popularity as an avenue to increase their own businesses. It is definitely a clever way to market, and as the iPad’s popularity continues to win the hearts and minds of the public, many more companies are likely to follow suit in using the device as a marketing tool.
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